Pinterest is a visual search engine with curated content created by users who have either a personal or business profile. Contrary to other image sharing sites, Pinterest emphasises the curation and sharing of fellow users content in addition to the creation and publication of your own material.
Why Use Pinterest?
Because it is a unique visual search engine that in 2016 grew by 97%. In April 2019 Pinterest released figures stating users are up to 265 million, with 51 million added in the last year alone. That type of growth and the potential exposure of your services or products should give serious pause for thought especially in terms of your online marketing strategy.
How Does Pinterest Work?
Pinterest allows you to use images like photos, videos or infographics as a post in their own right attracting re-pins, which are the equivalent of shares or retweets, allowing the user to click through to web pages, product pages or blog posts. You are actively encouraged to “pin” from other sites using the Pin It button that can be added as an extension to your browser site. Within Pinterest itself you have your own curated content based on your interests and the content of the people you follow. It is this visual aspect that is one of the reasons why it’s beginning to catch the eye of so many businesses and blog owners. Both physical and online retailers, and service providers and bloggers use it to drive traffic to their sites, with retailers often using their board curation as a type of product catalogue.Users and clients pin the services or products & ideas they like and their followers can further “spread the love” by re-pinning the pins to their respective boards.
What Do You Do If You Have Diverse Interests?
Unlike social media accounts where you would have to have two or more accounts to access areas of interest that have nothing in common, under each Pinterest account, you can create and curate multiple boards. With Pinterest, you are able to create boards that are totally unrelated and the beauty of it? It doesn’t unnecessarily clutter the timelines of your followers (followers have the option of following all your boards or just specific ones that pique their interest) Essentially, you follow people or businesses on Pinterest in the same way that you would follow people on Facebook, Twitter or Instagram. In turn others will follow you based on your profile and the boards that interest them.
Who Controls My Content?
You do. When you create your boards only you (or any admin personnel you employ) can administer them. Or you can create a Group board that anyone can pin to.
How Can A Small Business Use Pinterest?
By joining Pinterest using a business profile, you can link directly to your website, and this will give you access to analytics to ascertain which of your pins is gaining the most traction. From this you can hone in on the specifics; style of layout, font, graphics etc...